"Left on read" examining social media users' lurking behavior: an integration of anxiety and social media fatigue.

ABSTRACT: With the widespread use of social media, the behavior and mindset of users have been transformed, leading to a gradual increase in lurking users, which can impede the sustainable development of social media platforms. In this study, we aim to investigate the impact of intrinsic and extrinsic motivational factors on social media users' anxiety, social media fatigue, and lurking behavior. For the confirmation of these phenomena and to validate the theories, a structural equation model was constructed based on the SSO (Stressor-Strain-Outcome) theoretical framework. The model was then tested and validated with data from 836 valid online surveys. These data were analyzed using SPSS 27.0 and AMOS 24.0 software. The results indicate that intrinsic motivations (such as social comparison and priva

SUBMITTER: Liu X 

PROVIDER: S-EPMC11327116 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature