Characterising Parent-Appeal Marketing on Foods for Children: A Scoping Review.

ABSTRACT:

Purpose of review

This scoping review examines current evidence on parent-appeal marketing on the front-of-pack of food products for children and the impacts on parents' perceptions, intentions, and behaviours.

Recent findings

Thirteen relevant studies were identified. Marketing features on packages of foods for children that appealed to parents include health claims, nutrition claims, non-nutrient claims such as 'natural', healthy-looking product images, images of healthy ingredients, and celebrity endorsements. At the same time, parents were wary of front-of-pack marketing and find it confusing, deceptive, and misleading. Child-appeal marketing features such as cartoon characters and bright colours gave parents the perception that products were unhealthy. Overall, this sco

SUBMITTER: Chung A 

PROVIDER: S-EPMC11327212 | biostudies-literature | 2024 Sep

REPOSITORIES: biostudies-literature