Examining the effects of brand and licensed characters on parents' perceptions of Children's breakfast cereals.

ABSTRACT: Brand and licensed characters frequently appear on children's breakfast cereal boxes and are known to affect children's product perceptions, selection, and consumption. However, less is known about their impact on parents' perceptions of foods they purchase for their child. The present study assessed the impact of brand and licensed characters featured on three children's breakfast cereal packages on parents' intentions and perceptions in an online experiment. Parents of children aged 2-12 years (n = 1013) were randomized into one of two conditions: breakfast cereals containing brand and licensed characters or breakfast cereals without any characters. Within each condition, participants viewed three breakfast cereal brands in random order per their assigned condition and reported their pur

SUBMITTER: Ruggles PR 

PROVIDER: S-EPMC11328928 | biostudies-literature | 2024 Sep

REPOSITORIES: biostudies-literature