Healthiness of food products promoted through placement strategies in Australian online supermarkets: a cross-sectional study.

ABSTRACT:

Background

Prominent product placement is a core promotional tactic in retail food environments. How this practice has been adapted for online supermarkets, and the extent to which it is applied to healthier and less healthy food products in this setting, is largely unknown. We aimed to investigate placement-type promotions of food products in Australian online supermarkets.

Methods

We developed a new method to assess placement promotions and applied it to the online stores of the two largest supermarket retailers in Australia. Each online store was audited across six 'locations' (input prior to data collection), including a randomly selected high socio-economic position area and low socio-economic position area from each of the three largest Australian cities. The names, pa

SUBMITTER: Maganja D 

PROVIDER: S-EPMC11345970 | biostudies-literature | 2024 Aug

REPOSITORIES: biostudies-literature