Time for health change: promoting community-based diabetes screening and prevention with video vignettes and social marketing.

ABSTRACT: Meaningful communication between health service users and providers is essential. However, when stakeholders are unfamiliar with new health services, innovative communication methods are necessary to engage them. The aim of the study was to create, validate, and evaluate a video-vignette to enhance stakeholders' (physicians, pharmacists, and laypeople) engagement and understanding of an innovative pharmacy-based diabetes screening and prevention program. Also, to assess the video-vignette's capacity to measure appetite and appeal for such preventive programs. This mixed-methods study consisted of two phases. In phase one, a video-vignette depicting the proposed screening and prevention program was developed and validated following established international guidelines (n = 25). The video-vi

SUBMITTER: Jirjees F 

PROVIDER: S-EPMC11360882 | biostudies-literature | 2024 Aug

REPOSITORIES: biostudies-literature