Dissociating the Effects of Visual Similarity for Brand Names and Common Words.

ABSTRACT: Abstractionist models of visual word recognition can easily accommodate the absence of visual similarity effects in misspelled common words (e.g., viotin vs. viocin) during lexical decision tasks. However, these models fail to account for the sizable effects of visual similarity observed in misspelled brand names (e.g., anazon produces longer responses and more errors than atazon). Importantly, this dissociation has only been reported in separate experiments. Thus, a crucial experiment is necessary to simultaneously examine the role of visual similarity with misspelled common words and brand names. In the current experiment, participants performed a lexical decision task using both brand names and common words. Nonword foils were created by replacing visually si

SUBMITTER: Rocabado F 

PROVIDER: S-EPMC11363898 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature