Digital marketing innovation: New business models for pharmaceutical and medical device product marketing.

ABSTRACT:

Background

Within the rapidly evolving healthcare landscape in Japan, digital marketing innovations are transforming pharmaceutical and medical device marketing. This study explores the emergence of new business models in the digital marketing, highlighting a transition from traditional methods to more dynamic, data-driven strategies.

Methods

InsighTCROSS^® is a business model that qualitatively and quantitatively examines three steps based on stratified persona images: (1) verifying the effectiveness of product marketing promotions, (2) identifying competitors from the users' perspective, and (3) developing marketing strategies to counter competition. To demonstrate the effectiveness of this model, a case study was conducted focusing on the current anticoagulant d

SUBMITTER: Hashimoto S 

PROVIDER: S-EPMC11367697 | biostudies-literature | 2024 Jan-Dec

REPOSITORIES: biostudies-literature