The platform business model selection of online ride-hailing giants based on the aggregation model.

ABSTRACT: Pure self-management model, pure aggregation business model and Self-support + aggregation model are three commonly used business modes on ride-hailing platforms. We use an analytical model to study these three business models and give the optimal business model decision of the platform. The research shows that the heterogeneity ratio of drivers, the cost of the platform under the Self-support model, the franchise fee received by the platform under the aggregation model and the dissatisfaction of the original users on the platform play a key role in the selection of the platform's business model. When the difference between the franchise fee under the aggregation mode and the platform cost under the Self-support mode fails to generate positive feedback on the platform profit, the platform

SUBMITTER: Zhu X 

PROVIDER: S-EPMC11369292 | biostudies-literature | 2024 Apr

REPOSITORIES: biostudies-literature