Fostering social health of people with dementia: evaluation of the Razem przed siebie dementia awareness campaign in Poland.

ABSTRACT:

Background

Due to the need to increase social awareness about dementia and the needs of patients living with dementia in Poland, the Razem przed siebie (eng. Forward with Dementia) campaign was created. The aim of the study was to evaluate its effectiveness.

Methods

To disseminate key campaign messages to the target audiences (people with dementia, carers, health and social care professionals [HSCP] and general public) a website, social and traditional media promotions, webinars and social activities were created. The campaign ran between September 2021 and April 2022. Mixed methods (online survey, reach estimates and interviews) were used to evaluate the campaign.

Results

Almost 1,300 people visited the website during the campaign period. Of these, 55 c

SUBMITTER: Blaszkiewicz M 

PROVIDER: S-EPMC11371569 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature