Examining the influence of cigar and cannabis co-marketing on packaging perceptions: An experiment with a sample of US youth.

ABSTRACT:

Significance

Cigars are sometimes marketed with cannabis references because they are often used for smoking blunts (i.e., cannabis rolled in cigar paper with or without tobacco). However, little research exists on the impact of cannabis co-marketing on cigar perceptions.

Methods

Participants included 506 US youth (ages 15-20) recruited April-June 2023 through Qualtrics who reported ever using little cigars or cigarillos (LCCs), past 30-day use of LCCs, or susceptibility to using LCCs. We then conducted a between-subjects experiment, randomizing youth to view one of two cigarillo packages: 1) a package with cannabis co-marketing (i.e., the package included a cannabis-related flavor descriptor and the word "blunt" appeared in the brand name and product label) or 2) a package w

SUBMITTER: Kowitt SD 

PROVIDER: S-EPMC11376231 | biostudies-literature | 2024 Nov

REPOSITORIES: biostudies-literature