Measuring the harm of sugar sweetened beverages and internalities associated with it.

ABSTRACT:

Introduction

Obesity, which is partly driven by the consumption of sugar-sweetened beverages (SSBs), significantly increases the risk of type-2 diabetes and cardiovascular diseases, leading to substantial health and economic burdens.

Methods

This study aims to quantify the monetary value of health harms caused by SSB consumption, along with the associated internalities, through a contingent valuation survey. The results are crucial for determining the socially optimal tax rate.

Results

We surveyed 293 residents of Wellington, New Zealand, to assess their willingness to pay (WTP) for reductions in the risks of diabetes, stroke, and heart disease associated with SSB intake. Logistic regression analysis revealed the marginal WTP for a 1% risk reduction in diabetes, strok

SUBMITTER: Ding N 

PROVIDER: S-EPMC11383772 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature