Social Marketing Perspective on Participant Recruitment in Informatics-Based Intervention Studies.

ABSTRACT: Effective recruitment strategies are pivotal for informatics-based intervention trials success, particularly for people living with HIV (PLWH), where engagement can be challenging. Although informatics interventions are recognized for improving health outcomes, the effectiveness of their recruitment strategies remains unclear. We investigated the application of a social marketing framework in navigating the nuances of recruitment for informatics-based intervention trials for PLWH by examining participant experiences and perceptions. We used qualitative descriptive methodology to conduct semi-structured interviews with 90 research participants from four informatics-based intervention trials. Directed inductive and deductive content analyses were guided by Howcutt et al.'s social marketing f

SUBMITTER: Idnay B 

PROVIDER: S-EPMC11390332 | biostudies-literature | 2024 Sep

REPOSITORIES: biostudies-literature