The predation relationship between online medical search and online medical consultation-empirical research based on Baidu platform data.

ABSTRACT:

Introduction

This study investigates the mutual influence between online medical search and online medical consultation. It focuses on understanding the health information needs that drive these health information-seeking behaviors by utilizing insights from behavioral big data.

Methods

We used actual behavioral data from Chinese internet users on Baidu platform's "Epidemic Index" from November 26, 2022, to January 25, 2023. Data modeling was conducted to ensure the reliability of the model. Drawing on the logistic model, we constructed a foundational model to quantify the evolutionary patterns of online medical search and online medical consultation. An impact function was defined to measure their mutual influence. Additionally, a pattern detection experiment was conducted

SUBMITTER: Wang Y 

PROVIDER: S-EPMC11390467 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature