Exploring the Impact of Safer Sports Betting Promotion on Social Media: An Experimental Study.

ABSTRACT: The current study assessed the effectiveness of delivering safer gambling messaging to regular sport bettors on social media. It also assessed whether the content of the message impacted message effectiveness. A 3 × 2 mixed factorial design was employed, with 281 participants randomly assigned to follow one of three Twitter accounts. The accounts either sent out informational messages, self-appraisal messages or emotional self-efficacy messages. Participants reported betting behaviour from the two weeks prior to following the accounts, in addition to during the two-week intervention period, using information from their online gambling accounts. Participants reported readiness to change gambling behaviour pre and post the two-week intervention period. A significant main effect of interventi

SUBMITTER: Houghton S 

PROVIDER: S-EPMC11390894 | biostudies-literature | 2024 Sep

REPOSITORIES: biostudies-literature