Can social media encourage diabetes self-screenings? A randomized controlled trial with Indonesian Facebook users.

ABSTRACT: Nudging individuals without obvious symptoms of non-communicable diseases (NCDs) to undergo a health screening remains a challenge, especially in middle-income countries, where NCD awareness is low but the incidence is high. We assess whether an awareness campaign implemented on Facebook can encourage individuals in Indonesia to undergo an online diabetes self-screening. We use Facebook's advertisement function to randomly distribute graphical ads related to the risk and consequences of diabetes. Depending on their risk score, participants receive a recommendation to undergo a professional screening. We were able to reach almost 300,000 individuals in only three weeks. More than 1400 individuals completed the screening, inducing costs of about US$0.75 per person. The two ads labeled "diabe

SUBMITTER: Fritz M 

PROVIDER: S-EPMC11399376 | biostudies-literature | 2024 Sep

REPOSITORIES: biostudies-literature