Exposure to nicotine pouch marketing and nicotine pouch experimentation among U.S. adults who use commercial tobacco.

ABSTRACT:

Objective

U.S. nicotine pouch (NP) sales have grown since 2016. Among U.S. adults who currently and formerly used commercial tobacco, we examined demographic associations with learning about NPs through varying marketing channels, and their associations with NP experimentation overall and stratified by race/ethnicity.

Methods

A nationally representative sample of U.S. adults who currently and formerly used commercial tobacco (n = 1,700) were surveyed online in January-February 2021. Participants reported their demographics and whether they learned about NPs through nine marketing channels. We used weighted multivariable logistic regressions to examine demographic associations of each channel, and each channel's association with NP ever-use.

Results

Overall, 45.2 % wer

SUBMITTER: Phan L 

PROVIDER: S-EPMC11399598 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature