Health Warnings on Instagram Advertisements for Synthetic Nicotine E-Cigarettes and Engagement.

ABSTRACT:

Importance

Synthetic nicotine is increasingly used in e-cigarette liquids along with flavors to appeal to youths. Regulatory loopholes have allowed tobacco manufacturers to use social media to target youths.

Objective

To analyze the extent to which synthetic nicotine e-cigarette brands have implemented US Food and Drug Administration (FDA) health warning requirements and to evaluate the association between health warnings and user engagement on Instagram.

Design, setting, and participants

In this cross-sectional study, posts from 25 brands were analyzed across a 14-month period (August 2021 to October 2022). A content analysis was paired with Warning Label Multi-Layer Image Identification, a computer vision algorithm designed to detect the presence of health warnings

SUBMITTER: Wu J 

PROVIDER: S-EPMC11400217 | biostudies-literature | 2024 Sep

REPOSITORIES: biostudies-literature