Examining how a documentary film can serve as an intervention to shift attitudes and behaviours around sexism in STEM.

ABSTRACT: "Picture a Scientist," a documentary featuring stories and research about bias in STEM, reached a large international audience. Yet, the extent to which this type of engaging media can impact gender bias remains unclear. In a unique collaboration between film creators and researchers, the current large-scale field studies explored whether "Picture a Scientist" functioned as an intervention and persuasive message targeting sexism in STEM. Study 1 found viewers who indicated more knowledge and stronger emotions, perspective-taking, and transportation after the film were more inspired to continue learning sexism in STEM and combating unfair treatment, suggesting the documentary engaged both classic and narrative persuasion processes. Employing a quasi-experimental design, Study 2 demonstrated

SUBMITTER: Pietri ES 

PROVIDER: S-EPMC11410831 | biostudies-literature | 2024 Sep

REPOSITORIES: biostudies-literature