Good Intentions Aside: Stereotype Threat in the Face of Media Strategies to Counter Age Bias.

ABSTRACT: The current study shifts the focus of research on media's role in facilitating and inhibiting self-stereotyping among the members of stigmatized groups. More specifically, this study proposes and tests a conceptual model explaining (un)intentional effects of a real-world anti-ageism social media campaign among stereotyped targets: Older workers. Drawing on an experiment among older Dutch adults (N = 649), we test the effects of two message strategies for reducing prejudice: the media-literacy and the counter stereotypical information strategy. The results show that exposure to content warnings as well as strong counter-stereotypical message (i.e., consisting of positive exemplars and the negation of generic age stereotypes) is powerful in inhibiting implicit stereotype endorsement,

SUBMITTER: Kroon AC 

PROVIDER: S-EPMC11414137 | biostudies-literature | 2024 Oct-Dec

REPOSITORIES: biostudies-literature