Unveiling the influence of persuasion strategies on cognitive engagement: an ERPs study on attentional search.

ABSTRACT: The objective of this study was to explore the impact of different persuasive strategies, as delineated in the Elaboration Likelihood Model (ELM), on attentional processes using event-related potentials (ERPs).

Introduction

This study aimed to investigate how central versus peripheral persuasion methods, delivered through rational and emotional persuasion strategies, influence cognitive engagement and information processing during visual search tasks.

Methods

Participants were allocated into four groups based on the media type (video vs. text) and the persuasion route (central vs. peripheral). The early and late stages of attentional processing were examined through the N1, P2, and P3 ERP components.

Results

The results demonstrated a pronounced N1 amplitude in respons

SUBMITTER: Xiu L 

PROVIDER: S-EPMC11420015 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature