Commercial milk formula marketing entry points: setting the course of infant and young child feeding trajectories.

ABSTRACT:

Background

There is a limited understanding of the dynamic influences that shape infant and young child feeding (IYCF) decisions over time. We conducted an innovative qualitative study to reconstruct IYCF trajectories across early life course phases, in the context of the socioecological model (SEM) and the commercial determinants of IYCF.

Methods

Women of different socioeconomic status were interviewed in two large metropolitan areas in Mexico. Our specific goal was to allow us to better understand if and how the commercial milk formula (CMF) marketing influenced breastfeeding decisions in a complex dynamic way involving the individual, relational, community and societal levels.

Results

Hospitals, health professionals, and interactions with social media were key cate

SUBMITTER: Vilar-Compte M 

PROVIDER: S-EPMC11438275 | biostudies-literature | 2024 Sep

REPOSITORIES: biostudies-literature