Social identity correlates of social media engagement before and after the 2022 Russian invasion of Ukraine.

ABSTRACT: Despite the global presence of social media platforms, the reasons why people like and share content are still poorly understood. We investigate how group identity mentions and expressions of ingroup solidarity and outgroup hostility in posts correlate with engagement on Ukrainian social media (i.e., shares, likes, and other reactions) before and after the 2022 Russian invasion of Ukraine. We use a dataset of 1.6 million posts from Ukrainian news source pages on Facebook and Twitter (currently X) and a geolocated sample of 149 thousand Ukrainian tweets. Before the 2022 Russian invasion, we observe that outgroup mentions in posts from news source pages are generally more strongly associated with engagement than negative, positive, and moral-emotional language. After the invasion, social ide

SUBMITTER: Kyrychenko Y 

PROVIDER: S-EPMC11445580 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature