How influencers motivate inactive adolescents to be more physically active: a mixed methods study.

ABSTRACT:

Introduction

Regular physical activity offers numerous health benefits, particularly for adolescents. However, only 14% of school-aged children in Switzerland achieve the World Health Organization's recommendation of 60 min of moderate to vigorous physical activity per day. Changing health behaviors is a complex process in which understanding behavioral and communication patterns is crucial. Because adolescents spend substantial time on social media channels and obtain information from them, these are potential channels for accessing health-related content. This study explores the questions of which influencers and what content motivate adolescents to be more physically active and whether influencers can impact enjoyment and the intention to engage in physical activity.

Methods<

SUBMITTER: Aschwanden R 

PROVIDER: S-EPMC11445662 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature