Impacts of knowledge and trust on consumer perceptions and purchase intentions towards genetically modified foods.

ABSTRACT: Genetically Modified Foods (GMF) have emerged as a significant topic within the global food industry, provoking extensive debates over their safety and impact on consumer choices. This research aims to explore the impact of knowledge and trust in GMF on Vietnamese consumers' perceptions and their subsequent purchase intentions. By employing a quantitative methodology, this study gathered data from 424 valid respondents. The research model focuses on five constructs: knowledge, trust, perceived benefits, perceived risks, and purchase intentions. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test hypotheses and examine the interrelationships among these constructs. The results showed that increased knowledge of GMF is linked to heightened percept

SUBMITTER: Ngo TTA 

PROVIDER: S-EPMC11446447 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature