Indirect social influence and diffusion of innovations: An experimental approach.

ABSTRACT: A fundamental feature for understanding the diffusion of innovations through a social group is the manner in which we are influenced by our own social interactions. It is usually assumed that only direct interactions, those that form our social network, determine the dynamics of adopting innovations. Here, we test this assumption by experimentally and theoretically studying the role of direct and indirect influences in the adoption of innovations. We perform experiments specifically designed to capture the influence that an individual receives from their direct social ties as well as from those socially close to them, as a function of the separation they have in their social network. The results of 21 experimental sessions with more than 590 participants show that the rate of adoption of a

SUBMITTER: Miranda M 

PROVIDER: S-EPMC11452798 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature