The approach of Norm Balance in predicting pharmacists' intention to collaborate with physicians to improve medication therapy.

ABSTRACT:

Objective

Norm Balance is an approach under the Theory of Planned Behavior (TPB) where subjective norm is weighted by the relative importance of others and self-identity is weighted by the relative importance of self. The relative importance was measured previously by a trade-off measure. In this study, we developed separate measures for the relative importance. The study objectives were to: 1) assess the construct validity of the separate measures; 2) examine the approach of Norm Balance in predicting pharmacists' intention to collaborate with physicians to improve medication therapy; and 3) establish a modified TPB.

Methods

We selected a random sample of 750 Iowa pharmacists and conducted two surveys. The first survey was to examine intention prediction, and the second sur

SUBMITTER: Liu Y 

PROVIDER: S-EPMC11456739 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature