Emotional design for pro-environmental life: Visual appeal and user interactivity influence sustainable consumption intention with moderating effect of positive emotion.

ABSTRACT: As the public pursues sustainable consumption patterns, pro-environmental mobile applications are being developed to promote green lifestyles. Ant Forest has attracted a large number of users to participate due to its gamified interactive design. The objectives of this study are to understand the process by which visual appeal and user interactivity in pro-environmental mobile applications influence the user's sustainable consumption intention and to analyse the moderating effect of the user's positive emotion on this process. The researchers constructed a theoretical framework based on the Stimulus-Organism-Response (S-O-R) theory in this study and used the Partial Least Squares Structural Equation Modelling (PLS-SEM) for quantitative analysis with an online questionnaire survey of 586 An

SUBMITTER: Feng Y 

PROVIDER: S-EPMC11471219 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature