Proenvironmental self identity as a moderator of psychosocial predictors in the purchase of sustainable clothing.

ABSTRACT: Previous research investigated the impact of psychosocial predictors (e.g. attitude, social and moral norm, perceived behavioral control, intention) on sustainable clothing purchasing. To date, no studies considered whether proenvironmental self-identity moderates the effects of these predictors on behavior. In this study, we adopted an intrapersonal approach and a longitudinal design to assess the moderating role of proenvironmental self-identity in predicting intentions and behaviors, considering gender differences. 250 participants completed an initial questionnaire on the predictors of three sustainable clothing purchasing. A month later, they filled out a second questionnaire to self-assess these behaviors. The results showed that social and internalized norms (moral norms) were notab

SUBMITTER: Carfora V 

PROVIDER: S-EPMC11471808 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature