Unravelling the shift: exploring consumers' adoption or resistance of E-Pharmacy through behavioural reasoning theory.

ABSTRACT: In the ever-evolving nature of the healthcare sector, the advent of electronic-Pharmacy introduces a dynamic shift in how consumers acquire and access medical and pharmaceutical products. The research utilized the behaviour reasoning theory. The study evaluated the reasons for adopting and against adopting electronic-Pharmacy. By employing the qualitative approach, this study unravels rich contextual and narrative insights, shedding light on the complexities of individual decision-making processes. The study received responses from 28 through an in-depth interview, and thematic data analysis was employed for the data analysis. The outcome of the research is summarized as follows. The respondents indicated that essential reasons for adopting electronic pharmacy services include convenience

SUBMITTER: Sampene AK 

PROVIDER: S-EPMC11475331 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature