You Eat with Your Eyes: Framing of Food Choice Options Affects Decision Conflict and Visual Attention in Food Choice Task.

ABSTRACT: Background/Objectives: Frequent poor dietary choices can have significant consequences. To understand the underlying decision-making processes, most food choice tasks present a binary choice between a tasty but less healthy option and a healthy but less tasty option. It is assumed that people come to a decision by trading off the respective health and taste values. However, it is unclear whether and to what extent food choice goes beyond this. Methods: We use a novel eye-tracking experiment where we compare a typical food choice task (image condition) with an abstract value-based decision-making task using pre-matched percentages of health and taste (text condition; e.g., 10% healthy and 80% tasty) in 78 participants. Results: We find a higher frequency of unhealthy ch

SUBMITTER: Senftleben U 

PROVIDER: S-EPMC11478952 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature