How technical and situational cues affect impulse buying behavior in social commerce? Evidence from bored consumers.

ABSTRACT:

Introduction

With the rise of social media and web technologies, users are increasingly spending time on browsing and purchasing on social commerce, particularly during idle moments of casual scrolling. Social commerce applications with sophisticated social features and security measures may tend to attract a significant number of highly engaged users. The purpose of this study is to find out whether customers will be interested in the content posted on the applications and generate impulse consumption when they are bored.

Methods

Drawing on stimulus-organism-response framework, this paper explores how technical cues and situational cues affect impulse buying behavior in social commerce applications and the mediating impact of consumer-perceived values. Data were gathered fr

SUBMITTER: Xue Y 

PROVIDER: S-EPMC11481336 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature