It starts at home: non-economic factors influencing consumer acceptance of battery storage in Australia.

ABSTRACT: Homeowners play a critical role in the uptake of low-carbon technologies, yet little is known about the factors that underlie market acceptance of residential battery storage. This research integrates social-psychological, demographic and behavioural factors into a holistic model that predicts market acceptance. Previous research has indicated that social factors play a crucial role in the adoption of rooftop solar. Still, the influence of subjective norms on battery storage, a relatively invisible technology, has yet to be fully understood. An online survey from homeowners in Australia, a mature renewable energy market, is used to provide insights into market acceptance that are relevant to international energy markets. A two-step econometric model, using factor analysis and ordered logis

SUBMITTER: McCarthy B 

PROVIDER: S-EPMC11481664 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature