The impact of explaining vegetarian meal requests on the affective responses and perceptions of meat eaters.

ABSTRACT: Social situations can present challenges for those looking to reduce or avoid eating meat. In an experimental vignette study with a large representative sample of 1,117 UK-based meat eaters, we explore affective responses to requests for vegetarian meals and perceptions of those making the request across four social situations: a BBQ, a pub, a restaurant dinner, and a dinner party. We examine moderators of these perceptions including whether the requester presents themselves as vegetarian or a meat restrictor and whether they cite health, environmental or no motives for their request. Overall, we find that these moderators have a greater impact on meat eaters' perceptions of the requester than on their affective responses to the request. We also find that these outcomes are more impacted b

SUBMITTER: Laffan K 

PROVIDER: S-EPMC11484982 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature