Vietnamese people's behavior and future intention to purchase medicines and functional foods on the internet: a cross-sectional study.

ABSTRACT: This study investigated Vietnamese people's behavior and future intention to purchase medicines and functional foods online and their associated factors. From March to May 2023, a Google Form questionnaire was distributed via social networks and online platforms. Convenience and snowballing sampling methods were employed to recruit 1,305 Vietnamese people. In the past year, 50.3% of participants purchased at least one kind of medicine and/or functional foods online (medicines: 27.6%, functional foods: 45.1%). Among 656 buyers, nearly a third bought these products more than three times and only 5.9% felt dissatisfied with their previous experiences. This purchasing behavior was more prevalent among females, those married, having higher education levels, usually shopping online, having longe

SUBMITTER: Doan DA 

PROVIDER: S-EPMC11484985 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature