U.S. Adolescents' Exposure to Alcohol Marketing: Self-Reported Exposure on the Internet and Traditional Media.

ABSTRACT:

Introduction

Youth exposure to alcohol marketing is a risk factor for underage drinking. In the U.S., research documents the impact of youth exposure to alcohol marketing through traditional media (e.g., TV, radio) on underage drinking, with less known about digital alcohol marketing exposure. This study aims to examine adolescents' self-reported exposure to alcohol marketing on various types of media, including the internet, by their demographic characteristics.

Methods

Data were from the 2021 YouthStyles survey administered by Porter Novelli. Adolescents aged 12-17 years (N=833) completed this national online survey. Two multivariable logistic regression models were conducted in October 2022-April 2023 to examine exposure to alcohol marketing on 2 categories of media (watc

SUBMITTER: Zhang L 

PROVIDER: S-EPMC11486924 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature