Exploring virtual delivery of academic detailing to general practitioners compared with in-person delivery: a qualitative study.

ABSTRACT:

Background

Inappropriate prescribing may have detrimental consequences for the patient and increase healthcare utilisation and costs. Academic detailing (AD) is an interactive outreach method to deliver non-commercial evidence-based medical information to healthcare professionals, aiming to improve patient care. Performing AD virtually has recently become more relevant, especially with the COVID-19 pandemic.

Objectives

The aim of this study was to explore general practitioners' (GP's) experiences and perceptions of virtually delivered AD.

Methods

We invited practicing GPs that had received virtual AD in Norway during autumn 2020. Semistructured individual interviews were audio and video recorded during February-May 2021. Interviews were transcribed and analysed applyi

SUBMITTER: Garcia BH 

PROVIDER: S-EPMC11492952 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature