Quantifying Cigarette and e-Cigarette Marketing Exposure Among Chinese Adolescents Using Ecological Momentary Assessment.

ABSTRACT:

Introduction

Addressing cigarette and e-cigarette use in China is key to reducing the global tobacco epidemic. Marketing exposure is one causal factor for adolescent smoking and e-cigarette use. Currently, China restricts cigarette and e-cigarette ads in public places and online; however, there may not be full policy compliance. We collected real-time data in the natural environment to estimate how much and where Chinese adolescents-a group susceptible to smoking and e-cigarette use-are exposed to cigarette and e-cigarette marketing to inform policy responses.

Aims and methods

In June 2022, we conducted a 7-day ecological momentary assessment (EMA) study with 15-16-year-olds (n = 96) across eight Chinese cities. Participants completed up to 42 EMA surveys (six per day), sent

SUBMITTER: Czaplicki L 

PROVIDER: S-EPMC11494615 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature