Are Anti-Tobacco Messages Delivered through Different Mass-Media Channels Effective in India? Results from GATS-II Survey.

ABSTRACT:

Background

Anti-tobacco mass-media campaigns are an integral part of tobacco control. There is still a need to understand which mode of mass-media channels aids in promoting tobacco cessation. This study aimed to examine if exposure to anti-tobacco messages delivered through different media channels is associated with tobacco user's thoughts and attempts to quit.

Methods

We selected a sample of tobacco users (N=21857) from the Global Adult Tobacco Survey (GATS-2), and assessed the association of noticing the anti-tobacco information through different media channels with tobacco user's thoughts and attempts to quit.

Results

Males reported noticing anti-tobacco information more than females in almost all modes of media channels. Among males, the odds were significant an

SUBMITTER: Sharma K 

PROVIDER: S-EPMC11495445 | biostudies-literature | 2024 Aug

REPOSITORIES: biostudies-literature