"You are Telling the Story Yourself": Defining and Developing Narrative Pictorial Warning Labels.

ABSTRACT: Pictorial warning labels (PWLs) featuring narrative content are promising strategies for communicating health risks and motivating behavior change. The objectives of this study were to (1) identify what intrinsic features a PWL must have to be constructed as a narrative and (2) uncover in what ways narrative PWLs are perceived as being (in)effective. Seven online focus groups were conducted via Zoom with moderate and heavy drinkers (n = 30). Participants discussed a series of mockup PWLs designed to communicate the cancer risk of alcohol. The discussion revealed that a static image must include character, causality, and setting to help individuals construct the story. Specifically, the character should be discernible and believable so that individuals can infer risk information. Mor

SUBMITTER: Ma Z 

PROVIDER: S-EPMC11497418 | biostudies-literature | 2024 Nov

REPOSITORIES: biostudies-literature