Deciphering the neural responses to a naturalistic persuasive message.

ABSTRACT: Effective health promotion may benefit from understanding how persuasion emerges. While earlier research has identified brain regions implicated in persuasion, these studies often relied on event-related analyses and frequently simplified persuasive communications. The present study investigates the neural basis of valuation change induced by a persuasive healthy eating call, employing naturalistic stimuli. Fifty healthy participants performed two blocks of a bidding task, in which they had to bid on sugar-containing, sugar-free, and nonedible products during functional MRI. In between the two blocks, they listened to a persuasive healthy eating call that influenced their bidding behavior. Intriguingly, participants who resisted persuasion exhibited increased synchronization of brain activ

SUBMITTER: Ntoumanis I 

PROVIDER: S-EPMC11513929 | biostudies-literature | 2024 Oct

REPOSITORIES: biostudies-literature