Relationship between customer knowledge management and the value co-creation of fitness application customers: Mediating role of flow experience.

ABSTRACT:

Purpose

This study examined the impacts of customer knowledge management and flow experience on customer value co-creation and the mediating role of flow experience in the context of fitness apps.

Design/methodology/approach

Using the questionnaire star platform to edit the questionnaire and collect data(n = 450). A structural equation modeling test was conducted to examine the relationships between the variables.

Findings

The findings reveal that in a fitness app service scenario, customer knowledge management has a significant positive impact on customer flow experience, customer flow experience has a significant positive impact on customer value co-creation, and customer flow experience plays a partial mediating role in the path from customer knowledge management t

SUBMITTER: Wang C 

PROVIDER: S-EPMC11521290 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature