Using survey experiment pretesting to support future pandemic response.

ABSTRACT: The world could witness another pandemic on the scale of COVID-19 in the future, prompting calls for research into how social and behavioral science can better contribute to pandemic response, especially regarding public engagement and communication. Here, we conduct a cost-effectiveness analysis of a familiar tool from social and behavioral science that could potentially increase the impact of public communication: survey experiments. Specifically, we analyze whether a public health campaign that pays for a survey experiment to pretest and choose between different messages for its public outreach has greater impact in expectation than an otherwise-identical campaign that does not. The main results of our analysis are 3-fold. First, we show that the benefit of such pretesting depends heavi

SUBMITTER: Tappin BM 

PROVIDER: S-EPMC11523628 | biostudies-literature | 2024 Nov

REPOSITORIES: biostudies-literature