Exploring the efficacy of identity priming and message framing in influencing American attitudes toward trophy hunting.

ABSTRACT: In the United States, the general public typically disapproves of trophy hunting. Given the global ubiquity of the practice, its potential to benefit conservation when properly managed, and the substantial role played by American hunter-tourists, changing these attitudes can help to maintain the practice as a wildlife management tool. Existing trophy hunting communications, which are currently neither well-designed nor widely distributed, are unable to effectively do so. We used an online survey to explore current American attitudes regarding trophy hunting and assess the efficacy of different messaging strategies in influencing these attitudes. Respondents were randomly sorted into nine treatment groups, each of which received both an identity-focused priming item (or lack thereof, as a c

SUBMITTER: Rozing E 

PROVIDER: S-EPMC11542780 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature