A social norms campaign based positive intervention aimed at promoting protective behaviours.

ABSTRACT:

Introduction

Social norms campaigns are communication strategies designed to influence people's behaviour by highlighting the social norms of their reference group. Such campaigns have been shown to be effective in promoting healthy behaviours in a variety of settings. This study explored the effectiveness of a social norms campaign applied to COVID-19 protective behaviours among university students during the pandemic.

Methods

A total of 141 university students (83.1% female, 16.9% male) with a mean age of 21.55 years (SD = 4.33) initially took part in an experimental pre-test-post-test longitudinal panel study between January and July 2022, with participants randomly assigned to a control group (46 participants) or an experimental group (95 participants). Considerin

SUBMITTER: Cuadrado E 

PROVIDER: S-EPMC11544322 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature