Effective Engagement Techniques Across the Agricultural Conservation Practice Adoption Process.

ABSTRACT: Encouraging agricultural landowners to adopt conservation practices is crucial to enhancing ecosystem services in privately-owned farm landscapes. To improve engagement with landowners and increase adoption rates, much research has been dedicated to investigating how different psychological, social, economic, and political factors correlate with adoption. However, these studies largely measure adoption as a discrete, binary event. Doing so obscures sequences of landowner decisions and engagement techniques that conservation practitioners use to encourage landowners' progression through the adoption process. We report on two studies that contribute to the emerging literature on the agricultural conservation practice adoption process and the varying effectiveness of engagement techniques thr

SUBMITTER: Read DJ 

PROVIDER: S-EPMC11549148 | biostudies-literature | 2024 Dec

REPOSITORIES: biostudies-literature