Leveraging Industry 4.0 for marketing strategies in the medical device industry of emerging economies.

ABSTRACT: This research investigates the impact of the technologies through an integrated Fuzzy Analytic Hierarchy Process (F-AHP) and VIKOR model to determine their viability as a marketing strategy for business growth in the Prosthetics and Orthotics (P&O) medical device industry. Based on expert data, the study evaluates the integration of Industry 4.0 technologies and ranks them by priority for marketing performance: "Artificial Intelligence & Machine Learning" (0.3295), "Internet of Things" (0.4325), "Virtual Reality & Augmented Reality" (0.5000), and "Big Data" (0.5704). The findings confirm that the proposed model effectively Leverage the industry 4.0 technologies to enhance marketing strategies, using Pakistan as a case study. This research serves as a blueprint for addressing the integratio

SUBMITTER: Ahmed I 

PROVIDER: S-EPMC11557867 | biostudies-literature | 2024 Nov

REPOSITORIES: biostudies-literature