Keys to managing university reputation from the students' perspective.

ABSTRACT: University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often communicated through international rankings, which are frequently criticized for not considering the student's perception, who is the primary user of the educational service. For this reason, the objective is to analyze how students' experiences and their perceived value of the educational process influence the final reputation of universities in two different contexts: Colombia and Spain. Additionally, the results of these relationships are contrasted with the cultural differences and educational systems of both countries. The methodology used is quantitative by means of the for

SUBMITTER: Amado Mateus M 

PROVIDER: S-EPMC11564934 | biostudies-literature | 2024 Nov

REPOSITORIES: biostudies-literature