Cross-sectional assessment of perception and attitude of pharmacy students towards pharmaceutical promotion: a study from developing country, Pakistan.

ABSTRACT:

Background

The pharmaceutical promotion is "all informational and persuasive activities by manufacturers and distributors, the effect of which is to induce the prescription, supply, purchase and/or use of medicinal drugs. These promotional activities affect the dispensing behavior of physicians and pharmacists and influence begins from educational institutes.

Objective

Our study's main aim was to evaluate opinion and attitude of pharmacy students towards pharmaceutical promotion.

Materials and methods

A cross-sectional online survey was conducted among 3rd, 4th and final year pharmacy students of 3 public and 3 private sector universities in Punjab Pakistan. A modified version of pre available questionnaire was used to collect data from students between June 2020 and

SUBMITTER: Gillani AH 

PROVIDER: S-EPMC11566137 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature