Leveraging public awareness and behavioural change for entrepreneurial waste management.

ABSTRACT: This article takes us into the world of municipal solid waste entrepreneurs, revealing how public awareness campaigns and behavioural change efforts intertwine with entrepreneurial endeavours. Through conversations with 11 key participants-entrepreneurs from four geopolitical zones of Nigeria and a senior management figure from the Lagos State Waste Management Authority-I hear firsthand accounts of the challenges they face and their strategies to transform waste into opportunity. Guided by the theory of planned behaviour, this study sheds light on how these entrepreneurs perceive the role of public awareness in shaping waste management behaviour and driving business innovation. From their stories, a common theme emerges: the need to educate the public about responsible waste practices whil

SUBMITTER: Etim E 

PROVIDER: S-EPMC11566867 | biostudies-literature | 2024 Nov

REPOSITORIES: biostudies-literature