Exploring online health information-seeking behaviour for musculoskeletal pain in Europe: A study protocol combining expert panel insights with search trends on social media and Google.

ABSTRACT:

Introduction

Musculoskeletal pain is a significant public health concern in Europe. With the advent of the digital age, online health information-seeking behaviour has become increasingly important, influencing health outcomes and the ability of individuals to make well-informed decisions regarding their own well-being or of those they are responsible for. This study protocol outlines an investigation into how individuals in five European countries (Austria, Denmark, Ireland, Italy, and Spain) seek online health information for musculoskeletal pain.

Methods

The protocol adopts an exploratory and systematic two-phase approach to analyse online health information-seeking behaviour. Phase 1 involves four steps: (1) extraction of an extensive list of keywords using Google Ads Ke

SUBMITTER: Cardoso da Silva L 

PROVIDER: S-EPMC11571255 | biostudies-literature | 2024 Jan-Dec

REPOSITORIES: biostudies-literature